Статьи по тегу «Контекстная реклама»

Posted by randfishLast month, Rand made a surprise virtual appearance at Full Stack Marketing, part of the Turing Festival in Edinburgh, Scotland. He presented a special edition Whiteboard Friday to the audience, and the folks at Stipso who hosted the festival were kind enough to let us share it with you, as well. Amplifying content to the right audiences is tricky business. It's easy to hope people will find you organically—particularly if you have really great tools to share—but most of the time, it just ... →

I'm constantly on the lookout for new tools, tips, and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has added an awesome new feature to the Google Display Network - it will now automatically convert text ads to image ads! Earlier this week, we discovered this strange new ad format in a client account - I mean, the format itself wasn't strange,... →

Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data that is actionable and targetable.... →

Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data that is actionable and targetable.... →

Google announced on Google+ a new callout extension now available for AdWords. It is called Dynamic Callout Extensions and it will automatically highlight useful information about your business or the products you offer in the extensions area of your ad...... →

Posted by David-MihmAs we head into the thick of fall conference season, I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in. Eager to dive right in? Click here for the full results. At the very least, I hope they help kickstart your Birds of a Feather roundtable conversations. (Or if you have a local search addiction as debilitating as mine, perhaps even an after-party conversation over over a pint!) My high-level takeawaysGoogle's local search algorithm seems to b... →

We're excited to be keynoting PubCon, October 8th in Las Vegas. Join Rich Zippel and me at the event to hear more about how our AdSense Program policies are enabling a healthy advertising ecosystem. In our keynote panel discussion , we plan on providing an overview of AdSense policies, answering questions from publishers, and offering a glimpse into the future as we discuss upcoming policy directions and new initiatives designed to help publishers.... →

Now that Google has announced the debut of its Structured Snippets ad extension for AdWords, how will this new addition impact your overall PPC campaign strategy?... →

Now that Google has announced the debut of its Structured Snippets ad extension for AdWords, how will this new addition impact your overall PPC campaign strategy?... →

Fall 2015 AdWords API Workshop registration is now open. Access the registration forms on the workshop website at www.adwordsapiworkshops.com . Once you choose a location we'll send you an email confirming your registration.... →

Уточнения, созданные рекламодателями вручную, в приоритете... →

Google AdWords представил новый вид автоматических расширений – динамические уточнения. Новинка позволяет отобразить под текстом объявления поисковой рекламы ценную информацию о бизнесе или товарах, предлагаемых компанией. Динамические уточнения генерируются на основе информации, представленной на сайте. Это позволяет сократить время, которое рекламодатели тратят на настройку и управление отдельными уточнениями. Однако важно добавлять и оптимизировать уточнения, поскольку динамические расширения могут отоб... →

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Posted by Dr-Pete h2 a { color:#fff } The Google landscape is constantly changing. Two years ago, I created the Mega-SERP, and within days it was already outdated. This time, we've set out to create a more permanent glossary of Google features – a reference that we'll update as the SERPs (Search Engine Results Pages) change.If your focus is on organic SEO, why should you care about the wider world of Google features? Put simply, because rich SERP features are no longer the exception to the rule. Across 10,0... →

We have added support for AdWords API v201506 reports in AdWords Scripts. This version adds support for FINAL_URL_REPORT , the Upgraded URLs-compatible replacement for the DESTINATION_URL_REPORT . This version also introduces several changes to the reporting columns Gmail Sponsored Promotion ad stats are now available in multiple reports in the following columns: GmailForwards , GmailSaves , GmailSecondaryClicks .... →

Over a year ago, Google AdWords followed suit and went not provided but now there are more changes happening around the ad click referrer data. Google announced on Google+ that starting next week, in October...... →

Google AdWords анонсировал изменения в реферерах рекламных кликов. Нововведение призвано улучшить безопасность и надёжность системы для пользователей, осуществляющих поиск в Google. Начиная с октября, реферер многих рекламных кликов будет содержать только тот домен Google, с которого был произведён клик (домены типа https://www.google.com или https://www.google.ca). Это значит, что конкретные пути – например, google.com/aclk или googleadservices.com/pagead/aclk больше поддерживаться не будут. Поскольку ре... →

Начиная с октября реферер многих кликов будет содержать только домен Google, с которого был совершен клик

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Google announced on Google+ that they added cost data to the AdWords Attribution Modeling. Google already had conversion data shown for the various models, including first-click, linear, time decay, position-based, and last-click...... →

Сервис контекстной рекламы Google AdWords объявил о добавлении новых данных о стоимости в модели атрибуции. Ранее рекламодатели могли видеть, как применение различных моделей (первое взаимодействие; с учетом давности взаимодействий; на основе позиции) изменяет число конверсий, которые относятся к каждой кампании или ключевому слову. Добавление данных о стоимости позволит оценить, как изменяются показатели CPA и ROAS. Эти данные, в свою очередь, дадут рекламодателям возможность скорректировать ставки так, ч... →